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Design Thinking.
Kainjoo helps you innovate by running ideation methodology following Design Thinking principles.
Design Thinking
Design Thinking.
Kainjoo helps you innovate by running ideation methodology following Design Thinking principles.
Design Thinking
Why Design Thinking?

Design thinking is “human-centred,” which means Kainjoo uses evidence of how consumers engage with your product or service rather than how someone else or an organization thinks they will engage with it.

To be genuinely human-centred, designers watch how people use a product or service and continue to refine the product or service to improve the consumer’s experience.

This is the “iterative” part of design thinking.

It favours moving quickly to get prototypes out to test rather than ongoing rumination.


How Kainjoo might help?

Step 1: Understanding the problem

Creating personas, listing pain points and challenging assumptions with research makes a data-backed point of view built on the user’s needs and insights.

Step 2: Ideation of a solution

Developing a solution based on the insights gathered, making everyone around the table participate.

Step 3: Prototype your solution

Kainjoo will use mockups, storyboards, 3D models, or paper prototypes. This stage is about creating a minimum set of functions or a representation of ideas that can be tested with your audience.

Step 4: Evaluate and adjust

Testing your prototype with potential users by asking open questions to understand any flaws in the solution and what works well. Working quickly and failing fast contributes to refining the problem statement & develop new adjustments based on data.


What our clients
say about us.

Who? Kainjoo is uniquely placed to assemble a team composed of industry consultants, product marketers, and UX/UI designers. Our experience will help you make the right decision along the way.

When? Design thinking is one tool we use in our 9-month later program. It could run as quickly as one week, but we usually see programs run for three months from kick-off to the first solution. It is ideal when starting a new product or defending a mature offering in your portfolio.

Where? Our global footprint enables us to work directly near you or to run these methodologies entirely remotely. That said, starting with a pilot is preferable where teams can gather quickly (without time zone issues).


  • Program induction for sponsoring and internal communications
  • Complete project documentation & governance (Budget, Timing)
  • Workshop series on-site and remote
  • Interviews and Insights as part of the data collection process
  • Proof-of-concept (OPEX/CAPEX to be defined)
  • Minimal-Viable-Product (OPEX/CAPEX to be determined)
  • Persona, Segments and Targeted Product Profiles
  • Feasibility Analyses & Risks Assessments
  • Product Launch Plan & LCM
  • Product Specifications


The Kainjoo value

What do you get from us?

Measuring the impact of our work is vital to us. From the quality of our deliverables or aligning to your business objectives, we make a point to be as precise as possible to the value brought by Kainjoo and our teams.

Some tips before we start.

1. Understand the power of the Design Thinking Methodology. It is a guide throughout the ideation phase to focus the efforts on a solution.


2. Not rushing the first step of customer insight gathering. Doing it too quickly might lead you in the wrong direction.


3. Having a sponsor. These approaches are sometimes new to an organisation, and it is better to anchor them with a senior executive.

Share with us a brief

Let's talk.

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    Kainjoo is a group of companies with the sole purpose of bringing brands performances to life in complex industries. We have a global reach with partners and representatives located in all time zones. 

    China (Mandarin | English)
    Japan (Japanese | English)
    Singapore (English)
    Australia (English)
    India (English)
    South Korea (English)
    Switzerland (English | French | German)
    United Kingdom (English)
    France (French | English)
    Germany (German | English)
    Spain (Spanish| English)
    Italy (Italian| English)
    Ukraine (Russian| English)
    Canada (English | French)
    United States of America (English)